Production Art

 
 
production art

Together with the creative agency, the new look for the product line was defined. Colors, brand elements, characters, illustrations, photography... Everything closely reviewed and approved.

Now it's time to take that strategy to different package presentations, adding technical information such as legal, nutritional, GDA's or package die line, and go trough a set of revisions and approvals from several departments to make sure the package is perfect, error-free.

Here a specialized agency like BRANDWATCH is needed. We take the strategy direction developed by the agencies and execute its deployment and extension, using our design background to give brands the needed scale, speed-to-market, while reducing costly errors with our quality checks and procedures.